Architecture firm Ong & Ong Group from Singapore, which celebrated its 40th anniversary at Shangri-La Hotel this week, has morphed into a conglomerate of sorts with a three-prong expertise in design, engineering and management. Recently the group released this concept design for a 100ft Motor Yacht as a collaboration with Naval architects.
The group boasts having expertise in architecture, landscaping, interior design, engineering however the natural progression is driving product design which incorporates designing and selling of lifestyle items such as watches and T-shirts. These items shall be marketed under the brand name O+ .
Group executive chairman Ong Tze Boon, 43, said that “it is about buildings and more, and together you create a lifestyle”, commenting on his company’s rapid expansion into the new areas such as yachting. ”For the person living in the house, we are looking at designing his experience living in an Ong & Ong-designed home – the clothes that he wears, the tableware he eats from, the toiletries he uses, even the scent of his home – that is essentially the rationale behind going into product design,” said Joanne Tan, the director of communications at Ong & Ong.
Over the years, the company has spread its wings overseas, including to far- flung places such as Mongolia. Expansion into Sri Lanka, Myanmar and the Philippines are also on the cards.
Yacht Design is a fresh approach from the Ong & Ong group and we look forward to watching these designs develop into the future.
Ong&Ong Pte Ltd
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Ong & Ong
With a track record of 40 years in the industry, ONG&ONG has earned an unparalleled reputation for integrating skilled architecture, clever interior design, creative environmental branding and sensitive landscape design. Paramount to our success lies in our insistence on servicing our clients with creativity, excellence and commitment. We continually strive to uphold our mission to be the designer of our age – a premier design practice both locally and in the region. Currently operating in six cities, we are managing projects in 18 countries spread over three continents.